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This chapter introduces the Arts and Humanities Research Council (AHRC) Cultural Value Project and the ensuing legacy work. It suggests that this work has resulted in the re-positioning of the field of enquiry into cultural value by shifting attention away from policy constructs and towards lived experiences; away from measuring the outcomes of cultural participation and towards understanding the process of engagement. The challenge still remaining is to develop an empirically grounded pragmatist account of cultural value as a form of practice – a situated interface of agents, actions and structures taking place in an institutionalised and materially circumscribed environment. Reconceiving cultural value in these terms will have profound methodological implications, not least the challenge of finding methodologies appropriate to its analysis within the realm of historically and geographically variable relations and structures. It is, however, a challenge worth taking. The proposed shift, it is suggested, will provide a way of addressing some long-standing ‘problems’ arising in relation to cultural value: the separation of conditions and consciousness; the overemphasis on the cognitive at the cost of the bodily; the separation between ‘the best and the brightest’ and the ‘everyday’ conceptions of culture. The proposed approach may also drive the refinement of flat(ter)-ontology methodologies which neither succumb to methodological individualism nor overemphasise methodological structuralism.

This paper sets out to compare different methodologies for measuring the value(s) of live popular music and to explore the different motivations amongst a range of organisations engaged in that work.

The authors analyse how the values of live music are measured, who does it and why. Based on this analysis the authors present a model that visualises the myriad of organisations, methods, aims and objectives involved.

The authors identify three approaches to measuring the impact of live music (economic impact studies, mapping and censuses and social sciences and humanities) and three types of actors (industry, policy and academia). The analysis of these demonstrates that measuring live music is not a neutral activity, but itself constructs a vision on how live music ecologies function

For cultural organisations, demonstrating the outcomes of their work is important in acquiring various forms of support. The model presented in this paper helps them to select adequate methodologies and to reflect on the consequences of particular approaches to measuring live music activities.

While the number of studies measuring live music's impact is growing, theoretical and methodological reflection on these activities is missing. The authors compare the different methodologies by discussing strengths and weaknesses. This results in a model that identifies gaps in existing studies and explores new directions for future live music research. It enhances understanding of how different ways of measuring live music affect policymaking and conceptions of what live music is and should be.